Post by account_disabled on Feb 20, 2024 6:52:19 GMT
When using keywords in your ad, try placing them in the URL, headline, and description. Placing your keywords strategically in your ads will improve your ad relevance and Quality Score, as it shows Google that your ad is incredibly relevant to a user’s search. New text ad example Source: Siteimprove Improve conversion with landing pages If this is your first time running recruitment ads, you might think that your best option would be to simply link your ads to your business’s homepage. However, the key to creating ads that work and actually get potential employees applying is to link the ad (or ads) to different landing pages.
These landing pages should reflect directly what you are advertising. If your ad contains search terms such as “marketing”, “communications coordinator,” and “remote” then Uruguay Mobile Number List your landing page should also contain these terms. Google will crawl the text of these landing pages to make sure they match your ad and are relevant, which will help show the ad to more people. Make sure that your landing page contains: related to your employee persona Keywords and information that is important and vital to the potential employer taking action to apply (job description, location, salary range, benefits, etc.
Strong headlines, graphics, and branding that correspond with your business and the rest of your website A clear call-to-action– most likely “Apply here” or “Apply now” to take candidates to the application Carrot creative open positions Source: Carrot Creative 4. Understand the difference between text ads and display ads Display advertisements can consist of videos, images, text, and audio. For your Google Ad, you will only be able to use text and you will have character limits. Your ad will need to stick to: Headline 1: 30 characters Headline 2: 30 characters Headline 3: 30 characters Description 1: 90 characters Description 2: 90 characters.
These landing pages should reflect directly what you are advertising. If your ad contains search terms such as “marketing”, “communications coordinator,” and “remote” then Uruguay Mobile Number List your landing page should also contain these terms. Google will crawl the text of these landing pages to make sure they match your ad and are relevant, which will help show the ad to more people. Make sure that your landing page contains: related to your employee persona Keywords and information that is important and vital to the potential employer taking action to apply (job description, location, salary range, benefits, etc.
Strong headlines, graphics, and branding that correspond with your business and the rest of your website A clear call-to-action– most likely “Apply here” or “Apply now” to take candidates to the application Carrot creative open positions Source: Carrot Creative 4. Understand the difference between text ads and display ads Display advertisements can consist of videos, images, text, and audio. For your Google Ad, you will only be able to use text and you will have character limits. Your ad will need to stick to: Headline 1: 30 characters Headline 2: 30 characters Headline 3: 30 characters Description 1: 90 characters Description 2: 90 characters.